When you want to create something efficiently, you need to use right tools. This also applies when you are building your SEO strategy. To build an efficient SEO strategy to rank high on search engines like Google you must have right SEO tools.
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SEO tools enable you to evaluate your website and analyse its position. To do this for your site you can approach an online marketing agency that implements best SEO and SMO practices to improve your website rankings. Below are some of the best SEO tools which help you in assessing your site.
Google webmaster tools:
This tool provides you with the details of your pages’ visibility on the search engine. This will help you in identifying the crawl errors like 404 pages and redirection problems. You can also find out the duplicate content issues and site indexation status. You can also find out how many click-throughs and search queries your keyword is receiving. It is a free tool and works with mobile sites also.
Google Analytics:
This tool allows you to monitor your site. You can easily track the visitors and identify which page has been visited and in what order. You can also find how much time the visitor had spent on each page. You can track which page gets more traffic and which keywords are most popular. If your site is a sales site then you can track the complete process from the time the visitor searches the keyword to the point when they complete their transaction.
Screaming Frog SEO spider:
This tool is marketer’s best friend. This tool will analyse titles throughout your site. If your site is filled with more lengthy titles then Google and other search engines ignore those titles. Screaming Frog SEO spider provides you with a quick snap shot giving quick reference to where the changes should be made and help to optimise the page.
Hub Spot’s Marketing Grader:
This tool helps you to differentiate between B2C and B2B. It also allows you to analyse the social media activities. This tool offers you tips to increase your website’s rankings. This tool grades your site based upon 2 key areas of the sales funnel namely TOFU (The Top of the Funnel) that examines the efforts made to grab the customer’s attention and MOFU (Middle of the Funnel) that checks how good your conversion strategies are working.
Now your turn!
What are your views on these SEO tools? Do comment and share your views here.
About the Guest Author:
This guest post was written by Jessica Williams, a blogger who is currently focusing on ppi claims. Catch her at @financeport.
This guest post was written by Jessica Williams, a blogger who is currently focusing on ppi claims. Catch her at @financeport.
This post was written by one of our guest contributors. If you would like to contribute to our blog as a guest author, you can contact us.
