So What is Keyword Research?
These key points are your keywords.
Now let us see the same thing from a common visitor's point of view.
Suppose someone wants to find a web page about 'Blogging Tips'. So what does he do? He heads towards a search engine and enters those 2 words in the search field. Now all the relevant web pages with the content related to 'blogging tips' will be shown.
So here 'blogging tips' are the key points in the content of those web pages shown in the results page.
So here 'blogging tips' is the keyword!
Now suppose a web page is better optimized for the keyword - 'Blog Tips'. So he would lose rank (and traffic) for the previous keyword. Now what if 'Blog Tips' is a more searched term than 'Blogging Tips'?
The second web page would get more traffic?
But what if there are thousands of top blogs optimized for 'Blog Tips' and they secure the first 2-3 pages in Google? If would be too difficult for you to get ahead of them!
In short there are 2 things that define keyword research - Traffic level and competition level.
What do you want?
The maximum traffic and the least competition, isn't it?
That is what keyword research is all about! Even for the same content, there are different combinations of keyword phrases and all those combinations have different search levels and competition levels.
Keyword research is the art of finding out the keyword phrase related to your content with the maximum traffic potential and the least competition!
What Can You Achieve With These Keywords?
Basic Idea Behind Keyword Research And SEO
How To Do The Research Part In Keyword Research
I have already explained this thing a lot of times in this post that you would be researching for the keyword phrase with the maximum traffic potential and least competition.
What exactly are Long Tail Keywords?
In this example, I had used Adwords Keyword Tool for the keyword research work, which is a free tool. Apart from this there are many paid keyword research tools which make your work a lot easier and some of the paid tools have a long list of features that are completely out of scope with Adwords keyword tool.
One such professional keyword research tool is - Market Samurai.
First of all - Have I used it?
Just few days back I had started using it's trial version and I am happy with the results. Also there are many features which make me think of buying the full version. But still I use Adwords as the primary tool for my research work.
Second - How is it better than Adwords and should you buy it?
In a lot of ways, Market Samurai is better than Adwords because it has some extra features and it makes your work a lot easier by doing all the finding work itself.
I won't tell you if you should consider purchasing it or not because it depends on your skills and your comfort. There are some people you exceptionally like this tool and there are also some who have a hard time understanding this tool. So you should consider trying out a trial version to test it and if you are happy with its results, then and only then buy the full version.
Now let us get back to keyword research.
Optimizing Your Content For Your Desired Keyword Phrase
The same points are application here too.
- You need to create a decent keyword density (about 2-3%) along with using the exact keyword phrase 2-3 times in the content.
- Place your keywords once in the first 100 words and once in the last 100 words.
- Bold, underline and italic your keyword parts once or twice in your content.
- Use your keyword phrase in the title and URL.
- Use your keyword phrase in H1, H2 etc heading tags
- Optimize alt and title tags in images with your keyword
Bonus - SEO Checklist
What did you learn here?
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