Social media has changed the trends of online marketing. Few years back search engine optimization was the only way to increase web visibility and building traffic for websites or blogs. But today social media has become an effective platform to create branding.
Twitter is one of the pioneers to create impact on the internet. Celebrities, Sport personalities, Entrepreneurs, bloggers, small business owners, and students are using Twitter because it is short and quick to share with the rest of the world. Intelligent people around the world use the social platform as a marketing tool to create and promote brand awareness.
But the question is how?
So, I’m sharing a quick guide of twitter marketing.
1. Profile: Set your twitter profile with your own picture. Describe something cool about yourself like who you are, what do you do, which industry you are related with in brief and certainly mention your website or blog if you have one. You can also use other social profile links like the Facebook or G+ profile.
2. Be Active: Twitter is a place of active people. If you want to grab the attention of people, you need to be very active with the audience on regular basis. Generally twitter buddies don’t like to follow inactive user accounts.
3. Sharing: The more useful thing you share, the more followers you’ll gain. It is a simple equitation. Share what you have discovered or created today,which you think would be useful to your twitter audience. It may be a tutorial, picture, video or funny quotes. Be gentle and humorous with your followers.
4. Interactions: Interaction is a vital point in Twitter Marketing. Interaction includes Retweets, Mentions and Replies. If you find a tweet, which you think, is very useful retweet it. If your tweet has been retweeted, don’t forget to mention your twitter buddy with a “Thank you”. If you get direct messages reply with it.
5. Conversation: Participating in a conversation is a tactical strategy to get attention. Share your opinion with others and express what you think about conversing on a subject. Be gentle and don’t use any sensitive language. If you are searching to participate in a conversation on twitter. Just follow “Twitter Trends”.
6. Use #(Hash) Tags: Using “#” on Tweeter is about relevancy. Use it while updating your tweets. It is the best way to describe about your website, blog, content, pictures, videos, business, industry. Put “Hash” before keyword within 140 Characters. So that other people related to your industry can find you, know about what you are sharing.
7. Real People: There are millions of twitter accounts, but you should try to follow real people. If you are thinking to follow new people, check their twitter updates, date of updates, profile picture and real people would love to interact with you. You’ll also get nice and useful stuff from them.
8. Follow back: If you are having new followers, it is wise to follow them back. Your followers would be glad if you are also following them and that increases the chances of interactions. Popular twitter buddies are always engaged with interactions. If you don’t follow back, people will generally un-follow you. But there are some expectations like Global leaders, celebrities. It is for people like us.
9. Twitter Buttons: Twitter is a massive marketing tool because twitter provides awesome widgets like twitter follow, share a link, Hashtag and mention buttons and you can integrate it with your blog or website. So that your website or blog visitor can easily follow you on twitter, share contents, picture, etc. with other people.
10. Twitter Manage tools: There are several twitter accounts manage tools or apps that are available like Buffer, Hootsuite, and Tweet deck (already acquired by twitter), manage filter, etc. All you need to do is to integrate your twitter account with these tools. You can schedule your tweets, auto responds to direct message, send tweets to other social media and many more.
Marketing in twitter is really tactical. Don’t try to push your product or services, just try to build good relationship. Share some useful stuff that people really want to know. If you are getting popular in this social platform, your website, blog, product or service would be popular soon. Many internet marketers, bloggers are using twitter to create a new brand and many of them have achieved success.
Keep going on with twitter.
Author Bio:
Samrat Bhattacharya is working as a seo and social media strategist in a leading link building service providing company.
